Solving Executive Project Sponsorship Issues

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Todd C. Williams

Lack of executive project sponsorship is seen as an issue for many projects. Corporate leaders routinely lament about the definition, responsibilities, and traits of executive sponsors. Recently, eCameron surveyed numerous organizations across a variety of business domains to determine how executive sponsorship is viewed, how challenges are faced, and how organizations have addressed issues. Multiple problems were uncovered and enumerated in a prior paper titled Challenges in Executive Sponsorship. These problems included inconsistencies in the definition of the role, poor sponsor selection criteria, inadequate training tools, and obstacles in prioritizing sponsor’s duties. This paper, the second in a multipart series, is the result of that study and follow-up research into the effectiveness of executive sponsorship, project adoption processes, and governance structures. It extends the prior paper by offering in-depth discussion and solutions to the challenges uncovered.

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