Executive Sponsorship: What Would you Do?

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Few will disagree the sponsorship is critical to project success, yet how many times to you hear, “Our project sponsor is not engaged!” Our research shows that 80% of all PMs will tell you that engagement is the primary issue they face with executive sponsor. Even more serious, when discussing the topic with executives, a very large majority will say that consistent, high-quality sponsorship is the number-one problem they see in executing initiatives successfully. they see in executing initiatives successfully.

In this roundtable-style presentation, which we refer to as a “present-table,” the presenter, functions as a facilitator posing five to seven actual situations, ranging from the roles and responsibilities of the sponsors to solving their lack of engagement, for the audience to discuss and debate. The facilitator will capture the proposed solutions and facilitate testing them through audience debate and the presenter’s own experience. The goal of the presentation is to surface many of the root-cause issues with sponsorship and letting the audience engage with each other and the presenter to develop a solution. The audience learns through interaction and the five to seven key learning points.

  1. Sponsor responsibilities.
  2. Project acceptance.
  3. Organization change management.
  4. Scope.
  5. Sponsor Engagement.
  6. Replacing a sponsor.
  7. Sponsor training.

In this presentation, the case studies will be replayed and the audience will be given between five and ten minutes to discuss each point and come to a conclusion on what they would have done differently to change the outcome of the situation. This novel format provides valuable insight by hearing dozens of people’s views on how to approach each decision, and engaging everyone in the debate.

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